To be honest, I see programs like ADE and GCT as a part of this campaign. The article is mostly about Apple.
The demand for technology in classrooms has given rise to a slick and fast-growing sales force. Makers of computers and other gear vigorously court educators as they vie for billions of dollars in school financing. Sometimes inviting criticism of their zealous marketing, they pitch via e-mail, make cold calls, arrange luncheons and hold community meetings.